Hi there! After five years in the event industry and planning everything from corporate launches to a fairy tale wedding, I think it’s safe to say… no two years are the same. Event trends are changing faster than your Instagram. What was fresh in 2020 looks tired at the present day right now, and what is trending in 2025 may shock you!
So, if you’re planning an event (big or small) these are what I believe the most relevant event trends this year are. Think of this as a mix of observations, updates and some friendly advice from another human who is still in the trenches.
1.Hybrid events are here to stay
Do you remember a time in the pandemic when online events were the only option? Many people thought hybrid formats (live + virtual) were going to be a flash in the pan and fade away rapidly, but guess what? They have solidified themselves as an authentic genre off event
Why? Because hybrid allows you flexibility with programming! You can have an intimate experience for your in-person group of people, but also stream to a larger more global audience. Your attendees are going to love having options, and your organizers are going to love having options for reach.
You can use this tip whether you’re doing a hybrid event or not. Don’t secretly plan your online audience; even as an add-on. Do them right and give them a proper show.
2.Personalization is the New Standard
The days of “one size fits all” events are over. Attendees want experiences that feel personalized. Whether it’s a wedding guest receiving a specially made cocktail based on their tastes, or a corporate attendee receiving a curated agenda, personalization matters.
Thanks to advancements in technology, it is now easier than ever to personalize any event. The sheer number of digital event apps allow for suggestions of sessions to attend, AI can help with networking suggestions, and in some cases even the décor can tell a brand or personal story.
My experience: Personalization doesn’t always mean costly—adding items that feel personalized, such as name tags or personalized thank you notes, can go a long way.
3.Eco-Events Aren’t Just a Trend
If you’ve been to any large event lately, you’ve probably noticed the changes: paperless invites, reusable décor, less plastic. Sustainability can’t just be something you try and do; it’s now the expectation.
Clients now want to know: What is the carbon footprint of this event? And they’re right to care. Nobody wants to throw a party or celebration that costs the earth.
Some of the more interesting items I have seen: digital check-ins instead of printed tickets, biodegradable cutlery, and donation-based events that were designed with a portion of the budget going to an environmental project.
Tip: You don’t have to jump from zero to 100 start small: move to e-invites, caterers that focus on sustainability, venues that it’s important to.
4.Tech Takes The Lead
Tech used to be about exciting AV systems. Now, it’s about better engagement.
AR & VR: Picture a fashion show with the ability to virtually try on clothing.
AI: Automating guest lists, reminders, or even planning smart seating.
Event apps: With real schedules, maps, and chat.
And let’s not forget drones—awesome for streaming, aerial, or even delivering a surprise.
My note: While tech is cool, balance is important. Nobody wants to be overwhelmed with gadgets. Use tech to simplify, not complicate.
5.Smaller and More Intimate Gatherings Are Booming
Sure, the old-fashioned big fat wedding, or mega corporate summit still exist, but many clients are moving to smaller, curated events. It’s not about quantity of guests, it’s all about quality of experience.
In the post-pandemic world – people want connections, and the smaller the crowd, the more you can focus on deeper engagement, personalization and lasting experience.
Here’s a little advice: If you are thinking small, then pay attention to every little detail – ambience, food, storytelling. That is what people will remember.
6.Experiential Events
Events are moving from being passive, to being immersive. People don’t merely want to attend; they want to experience.
Think: live cooking stations at weddings, DIY cocktail stations at corporate events, themed photo stations making every guest feel like celebrities.
Why should you care? Experiences tell stories and stories are told—on Instagram, and TikTok, and everywhere. It’s the most organic form of marketing you can achieve.
7.Authenticity and Local Elements are making a comeback
And the other big trend? Celebrating authenticity. Whether it’s a wedding in Kerala with traditional Sadhya meals served on banana leaves or a corporate gala with local performers—a little local flavor goes a long way.
Local elements add warmth, culture, and are of course relatable. Plus, they’re often a good price point.
Pro tip: While you should absolutely celebrate local + authentic, if you have a global trend in mind, mix in that local flair. Often the fusion will be the most memorable experience.
In final: Keep Adapting
If there is one thing I’ve learned from five years in event management is that trends should be a guide, not a rule. You can use trends to help guide you, but always keep in mind your audience and your purpose.
I think for 2025 we are going to see more personal events, continuing to see more sustainable events, and more experiential events. Remember: Regardless of the size and scale of your event, whether you’re planning the wedding of your dreams, a milestone birthday, or a corporate CBD summit, people may not remember what you said to them, but they will remember how you made them feel at an event.
If you’re wondering whether you should hire a planner to navigate these trends, I wrote more about it here: Why Hire an Event Planner?
So let’s continue creating events that do not just happen, but that you can also have a personal experience with, in your memory.
What trend excites you most? If you’re planning an event this year, by going hybrid, eco-friendly, or small and intimate, let me know in the comments—I’d love to know!